Associate Professor
- Ph.D., Cornell University, 1999
- M.S., Cornell University, 1994.
- B.A., Ithaca College, 1989
- FREC 316: Economics of Biotechnology and New Technologies
- FREC 404: Food and Fiber Marketing
- FREC 615: Advanced Prices and Statistics
- Consumer Behavior and Food Marketing
- Auction Experiments
- Economics of Technology
- Member, American Agricultural Economics Association
- Member, Food Distribution Research Society
- Member, Northeastern Agricultural and Resource Economics Association
Gifford, K. and J.C. Bernard. “Factor and Cluster Analysis of Willingness to Pay for Organic and Non-GM Food.” Journal of Food Distribution Research, Forthcoming.
Bernard, J.C., J.D. Pesek, Jr., and X. Pan. “Consumer Likelihood to Purchase Chickens with Novel Production Attributes.” Journal of Agricultural and Applied Economics, 39(2007): 581-596.
Awokuse, T.O. and J.C. Bernard. “Spatial Price Dynamics in U.S. Regional Broiler Markets.” Journal of Agricultural and Applied Economics, Journal of Agricultural and Applied Economics, 39(2007): 447-456
Bernard, J.C., C. Zhang and K. Gifford. “An Experimental Investigation of Consumer Willingness to Pay for Non-GM Foods when an Organic Option is Present.” Agricultural and Resource Economics Review, 35(2006): 374-385.
Bernard, J.C. “Finding and Retaining the Dominant Strategy: The Second-Price, English, and ‘Sealed-Offer’ English Auctions.” Journal of Economic Behavior and Organization, 60(2006): 553-561.
Gifford, K. and J.C. Bernard. “Influencing Consumer Purchase Likelihood of Organic Food.” International Journal of Consumer Studies, 30(2006): 155-163.
Bernard, J.C. and D.J. Bernard. “Using Context in Classroom Experiments: A Public Good Example.” International Review of Economics Education, 4(2005): 9-22.
Bernard, J.C., W. Schulze, and T. Mount. “Bidding Behavior in the Multi-Unit Vickrey and Uniform Price Auctions.” Applied Economics Letters, 12(2005): 589-595.
Bernard, J.C. “Evidence of Affiliation of Values in a Repeated Trial Auction Experiment.” Applied Economics Letters, 12(2005): 687-691.
Jaiswal, S.,E.R. Benson, J.C. Bernard and G.L. Van Wicklen. “Neural Network Modelling and Sensitivity Analysis of a Mechanical Chicken Catching System.” Biosystems Engineering, 92(2005): 59-68.
Bernard, J.C. and W. Schulze. “The Next New Thing: Curiosity and the Motivation to Purchase Novel Products.” Economics Bulletin 3(2005): 1-8.
Bernard, J.C., X. Pan, and R. Sirolli. “Consumer Attitudes towards Genetic Modification and Other Controversial Production Attributes for Chicken.” Journal of Food Distribution Research, 36(2005): 1-11.
Gifford, K. and J.C. Bernard. “The Impact of Message Framing on Organic Food Purchase Likelihood.” Journal of Food Distribution Research, 35(2004): 19-28.
Bernard, J.C., J.D. Pesek, Jr., and C. Fan. “Performance Results and Characteristics of Adopters of Genetically Engineered Soybeans in Delaware.” Agricultural and Resource Economics Review, 33(2004): 282-292.
Bernard, J.C., J.D. Pesek, Jr., and C. Fan. “Delaware Farmers’ Adoption of GE Soybeans in a Time of Uncertain U.S. Adoption.” Agribusiness: An International Journal, 20(2004): 81-94.
Contact Information:
John C. Bernard
Food and Resource Economics University of Delaware Newark, DE 19716
Phone: (302)831-1380
e-mail:jbernard@udel.edu